Technology has been boosted beyond what anyone would have thought – especially in the last 5 years. With artificial intelligence (AI) and various ML algorithms taking over, people have upgraded different softwares to the point of easing various tasks that would have taken hours and days before.
The world of real estate has done well to integrate these technologies into its processes, for example the increase in lead generation through CRM systems.
Using Tech to Increase Real Estate Productivity
Realtors and real estate agents are extremely busy people who have workloads that can cause them to become overwhelmed, however, there are now newer technologies that help them get more work done, and in less time.
How this work is sped up in the current day and age is very important to understand if real estate agents want to properly utilize them.
Storing Information
Real estate agents have often been encumbered with tons of information in real estate, even if it is for one single client. They have to deal with client details, property details and even property transaction information. All of this information often adds up to numerous folders, all of which becomes hard to track, especially when you add up multiple clients at a time.
However, with modern advancements in technology, the CRM systems for real estate agents have become a tried and trusted source of information storage. These systems can store hundreds and thousands of people’s information, all of which can be accessed with the ease of a few clicks.
These real estate CRMs not only help store all the information, but often it happens that leads from years before could come back, and you would have all the information to be accessed in an instant which helps curate a proper pitch for them.
Work Mobility
With access to different technologies, systems such as CRM and others are all accessible without having to be on PC. With how convenient they already make your work, you can access these systems from your mobile phone or tablets, which means you could be in bed and find something urgent that comes across – all you’d have to do is log in into your mobile phone and check it.
Even the basic stuff such as Google Sheets, they can be accessed on your mobile phone and in your own time wherever you are. The internet has made it easy to store information on the go and for it to be accessed and changed whenever.
Campaign Automation
There are many campaigns that real estate agents have to conduct in order to ensure they keep generating leads and ultimately closing deals.
However, all of these campaigns can take hours, days and even weeks to fully complete. With a CRM system or separate campaign automation systems that are available, a real estate agent can automate various campaigns. To name some:
- List Stacking
- Driving for Dollars
- Drip Campaign
These three campaigns are some of the most lucrative in the real estate world, and also pivotal to keep bringing in leads. With real estate involving large amounts of money, it is impossible to ensure a lead becoming a client in the first go.
However, with the ability to conduct list stacking, you can filter out various requirements that would indicate motivations for selling, and find the perfect match for you. These not only help real estate agents, but even real estate investors can utilize them to find motivated sellers and pitch them ideas that would help in their sale.
Even drip campaigns help bring about more leads. Continuously finding the perfect matches to send follow-ups to and also having leads generated with people who have motivation is important – but being able to do them in automation speeds up the process by far. Whether it be emails or SMS texts, you do not have to spend hours creating and curating one for every prospective lead, rather just have them mass created and sent.
All you have to do is wait for the follow-ups to generate some leads, and you have more time to create more growth for your business.
Organization
With all the technological upgrades available, creating more efficient working environments became a need for real estate offices. CRM systems and other individual applications provide the ability to create pipelines of work for both real estate agents to every single employee, in order to understand everyone’s role in their projects and have a complete picture.
Not only does this create more efficiency, but there is automatically more organization within the office, where people know exactly what their task is and everyone is aware of how far each and every task is.
Conclusion
Overall, technology is here to stay and it is only going to keep growing. Sooner or later, there will be numerous tasks that can be done by different AI and algorithms that will be widely available. On top of that, they help businesses grow better with more time for creative thinking for the business.
